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All the independent or major chain hotels need is the right catalyst, the right app developer, or an existent player willing to think outside the box.Ī couple of months ago I was speaking with Stefan Weitz, head of Microsoft’s Bing about forward movement on Bing’s Travel App. This is what is about to happen if our information here is accurate. In essence, big and small hotel groups can put the proverbial “squeeze” on Expedia and others.
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Nial Kelly Vice President Acquisitions and Development at Starwood Hotels talks suggests leveraging OTAs by only working with those that are for balance. In this piece the balance of equity is the needed shift in favor of the real guest services providers. This article on BigHospitality speaks for the hotelier fed up with battling their own service providers (OTAs) over who owns the business of serving guests. And the customer is always right, right?Įxpedia_logo (Photo credit: Svetlana Gladkova) However effective these businesses may be however, unless they plan on hiring bell hops and desk clerks, hotels are still their customers. Somehow the hospitality cart managed to get far out ahead of the hotelier horses, first via the Excuse the metaphors, but Expedia and the like have made a living providing far reaching reach, with a minimum of effort I might add, to tap into the coffers of every hotelier on the planet. What Shaal and the others mentioned have not shed light on is the flip side of such revenue disruptive technologies. Clients of our own Pamil Visions travel PR, associates across the spectrum of travel marketing, and even some players in the app building arena have expressed virulently the pluses and minuses of this new “mobile travel ” game. Schaal elaborates using the equity research expert’s intuition, accentuates by TripAdvisor CEO Steve Kaufer’s proclamation over owning the “entire cycle.”Ĭertainly there’s ample concern on the hotelier end of things here. Furthermore, it’s no big secrete TripAdvisor would like to rule the entire hospitality revenue roost. Schaal quotes Macquarie Equities Research’s Tom White on the operational disruption TripAdvisor, Expedia, and Priceline can cause. While Schaal’s report does allude to hoteliers suffering ever increasing pains at the hands of OTAs, there is another side to the story. Will mobile technology negate travel service providers’ direct revenue streams? An insightful post by Skift’s Dennis Schaal points to the big OTAs and the coming leverage game of travel bookings via mobile.Įxpedia,, TripAdvisor, a plethora of booking channels now clutter the hospitality booking lobby, and these carry varying degrees of effectiveness and economy.